|Q&A with Reid Greenberg|
|Written by Melissa Snyder|
|Friday, 30 September 2011 00:00|
Next in our Conversion Conference speaker Q&A sessions is Reid Greenberg, Director, e-Commerce & Direct Channels, Green Mountain Coffee Roasters. Green Mountain Coffee Roasters is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR maintains two business units: the Specialty Coffee Business Unit, which includes the Green Mountain Coffee® and Tully’s Coffee® brands, and the Keurig Business Unit. The Company employs a combined total of over 1,400 employees.
1) What do you think is currently a hot trend in optimization or conversion?
Optimization, testing, user experience are all hot at the moment (and have been for some time). Small percentage changes in conversion rates can be the incremental revenue that moves the needle for your site. At the forefront of optimization is the ability for both large and small organizations to conduct simple A/B and user testing with extremely affordable budgets. Companies like UserTesting.com, AttentionWizard, UserFly and more make testing accessible for the masses. In fact, it’s shameful not to do it.