Antiques Roadshow Appraisal Fair!

Antiques Roadshow Appraisal Fair!

Fun Fundraiser for a Great Cause

We love coming up with innovative ways to help our clients get more exposure to the public and have a good time doing it.

So when Andrea Lapins, Activities Director for the Village at Cedar Hill asked us to help come up with fundraising ideas beyond the usual craft fair and bake sales, we jumped at the chance! We’ve been to antiques appraisal fairs sponsored by other groups in the past, and knew the event would pull in a great crowd and raise some needed funds for the Activities Department.

We advertised heavily in local papers and online, and had a standing room only crowd that day! Everyone had a blast and we can’t wait for the next one.

Don’t worry, there will still be craft fairs, but it’s great to have other fun alternatives!

Here are some facebook photos from the event:

Join us as we Walk to End Alzheimer’s

Join us as we Walk to End Alzheimer’s

Walk to End Alzheimer's 2015

Trillium Digital and Cedar Hill Continuing Care Community are teaming up to be part of a movement to reclaim the future for millions. Join our team for the Alzheimer’s Association Walk to End Alzheimer’s®, the nation’s largest event to raise awareness and funds to fight Alzheimer’s disease. Together, we can advance research to treat and prevent Alzheimer’s, and provide programs and support to improve the lives of millions of affected Americans.

The Alzheimer’s Association Walk to End Alzheimer’s® is the world’s largest event to raise awareness and funds for Alzheimer’s care, support and research. Held annually in more than 600 communities nationwide, this inspiring event calls on participants of all ages and abilities to reclaim the future for millions. Together, we can end Alzheimer’s disease, the nation’s sixth-leading cause of death.

Please join our team, “The Cedar Hill Cizzlers”, or donate to our cause!

Donate to Our Team

Together we can lead the way to a world without Alzheimer’s.

Date:  Sunday, September 13 at 1:00pm

Location: Brattleboro Retreat, Anna Marsh Ln, Brattleboro, Vermont 05301

About the Walk

Walk to End Alzheimer’s unites the entire community — more than 450,000 participants that include family, friends, co-workers, social and religious groups and more — in a display of combined strength and dedication in the fight against this devastating disease. While there is no fee to register, each participant is expected to fundraise in order to contribute to the cause and raise awareness. The Alzheimer’s Association provides free, easy-to-use tools and staff support to help each participant reach their fundraising goal.

When you participate in Walk, your fundraising dollars fuel our mission-related initiatives of care, support and research. In addition, your actions, both through fundraising and participating in the event, help to change the level of Alzheimer’s awareness in your community. Take the first step to a world without Alzheimer’s by finding a Walk near you. Once you register, you will have access to a wide range of tools and support through your Participant Center, ensuring a successful and fulfilling experience.

Our mission
To eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

Our vision
A world without Alzheimer’s disease.

New Speaker Series

New Speaker Series

Cedar Hill’s New Educational Speaker Series

We love coming up with new ways to help the community, and in the spirit of educating the public, we helped Cedar Hill develop a monthly series of free seminars on timely issues affecting our senior population. We are proud to present some of the most knowledgeable experts in our area on a variety of topics that could touch each of us at some point in the future. Our job at Trillium is to help plan and execute each of these seminars, from sending press releases to creating print ads and social media postings.

Some of the upcoming topics will include:

  • Know the 10 Signs of Alzheimer’s
  • Stroke Awareness
  • Advance Care Planning
  • Parkinson’s 101
  • Intro to Medicare

Keep your eyes open for more!

Congratulations to Cedar Hill!

Congratulations to Cedar Hill!

Grand Opening Celebrated in Windsor

Whew! It’s been quite a whirlwind around here the past few weeks as we’ve been helping the good folks at Cedar Hill get ready for their big grand opening open house celebration on February 22. Our team has been busy sending press releases, coordinating press conferences, and the advertising, including full color print ads in various statewide publications in both Vermont and New Hampshire, tv spots, and lots of social media exposure.

Trillium would like to thank all the vendors, contractors, employees and volunteers who came together and made it all happen, and we’d especially like to thank the owners, Mary Louise Sayles and Patricia Horn, who chose us as their marketing partners for this enormous endeavor. We are honored to be on their team!

We are super excited to share the wonderful coverage of the Cedar Hill Village expansion by the Vermont Standard, who was particularly supportive of the expansion project and even dedicated an entire special supplement in this week’s edition to Cedar Hill!

Here’s a link to the story on the Cedar Hill Website:

Cedar Hill Grand Opening

Cedar Hill Grand Opening

Village Grand Opening

Grand Opening for $10.64M Expansion Project at The Village at Cedar Hill

Visitors invited to tour new 40-unit wing and state-of-the-art Memory Care Center during February 22 open house celebration

WINDSOR VT, February 16, 2015—Award-winning Cedar Hill Continuing Care Community invites the community to a celebration—the opening of their expanded independent and assisted living wing and new memory care center. The open house celebration will be held on Sunday, February 22, from 2:00 pm to 4:00 pm and will include tours of the new 40,000 square-foot addition on Route 5 in Windsor. A press conference will be held prior to the open house, starting at 1:00 pm.

According to Windsor Town Manager, Tom Marsh, “Cedar Hill is a very positive family care option for Windsor community members. The expansion project not only supports the local economy, with additional employment options, but also improves our quality of life.”


Co-owner and founder Mary Louise Sayles and co-owner and community administrator Patricia Horn, along with the Cedar Hill staff, welcome visitors to view the new building, which will triple the space and resident capacity of the assisted living community and provide state-of-the-art care for memory care residents.

“We have long seen the need to offer additional assisted living apartments and, in particular, memory care units,” says Horn. “We have always served the needs of memory care residents across campus but now we have an environment that will help them enjoy greater socialization, and amenities designed specifically for their needs. People have been demanding this type of service and we are excited to provide this new space.”

The original 17,854 square-foot building included common areas and 21 one- and two-bedroom apartments. The expansion added two levels, increasing the area to 59,720 square feet. The community employs nearly 100 individuals and the new addition, designed by Mackenzie Architects of Burlington, VT, will ultimately add 25 more jobs.

State-of-the-Art Memory Care Center Provides Specialized Services

The state-of-the-art Judith Brogren Memory Care Center, the first of its kind in the area, is designed with consideration for the special needs of people with memory loss. The new center features two living areas, solar tubes that draw in natural sunlight, a country kitchen, and expansive internal areas for walking and socializing. The secure and fully-staffed memory care center was built specifically to serve the needs of people with Alzheimer’s or other dementias, with dining and activity centers, a salon, a whirlpool and a sunroom that leads out onto an expansive patio and an enclosed garden and walking area.

The memory care center will be dedicated to Judith Brogren, RN and co-founder of the Cedar Hill Continuing Care Community, who passed away in 2013. Judith was a former Director of Nursing Services at Sullivan County Nursing Home.

New Addition Provides Additional Amenities and Rooms

The new wing for Independent and Assisted living features additional one- and two-bedroom and studio apartments with walk-in closets, wheelchair-accessible bathrooms and large showers. The addition expands common living spaces with a new dining room, living room, pub, large multipurpose activity room, fitness center, sun porch/art center, and light-filled library with computer centers.

The new assisted living wing will be dedicated to the memory of Maria Louise Horn, the oldest daughter of Sayles and sister to Horn. Maria, who died in 2004, was a licensed nursing home administrator who worked on the seacoast of New Hampshire.

Founded in 1988, Cedar Hill Continuing Care Community has created an environment of encouragement and supportive care for seniors, enabling them to live with dignity and maximize their personal potential, offering a high quality, holistic approach to senior living in a relaxed, friendly and homelike setting.

See more at:

Mary Louise Sayles Featured on WCAX Super Seniors

Mary Louise Sayles Featured on WCAX Super Seniors

We want to congratulate Cedar Hill co-owner Mary Louise Sayles on being chosen as this week’s WCAX Super Senior and her interview with Joe Carroll on WCAX, which is all about how she and her business partner Judy Brogren started Cedar Hill and what it has become.

We gave Joe Carroll a call to let him know about the dynamo that is Mary Louise, and how at age 80 she’s overseeing construction of the $10 million expansion to her empire, and he made sure to come out and get an interview with her. The story was well-timed – it ran the week of her 80th Birthday!

From WCAX’s promo: “This week’s Super Senior aspired to be a nurse when she was young. Little did she know she would end up accomplishing so much more. Joe Carroll has the story coming up tonight at 6!”
Watch it here.

Congratulations, Mary Louise!

Top 20 Holiday Trivia Questions

Top 20 Holiday Trivia Questions

Want to show you really love the holidays more than anyone else? Or do you just want to be your office’s own version of Cliff Clavin? Try these bits of trivia at the office holiday party and watch them gaze in amazement at your prodigious knowledge of all things Santa.

Where is the world’s largest Christmas tree?
Which country was the first to use the tradition of Christmas trees?
What did the American Ralph E. Morris invent?
Which was the last US state to declare an official holiday for Christmas?
Which was the first country to issue a Christmas postage stamp?
When is Santa Claus’s, i.e. St. Nicholas’s, birthday?
Why country has a tradition of a witch dropping gifts for children through the chimney at Christmas?
What is Santa Claus called in France?
Which country is the largest exporter of Christmas trees?
Which American President banned Christmas trees in The White House?
We all know about the tradition of hanging stockings for gifts. Which country uses shoes instead of socks for the same purpose?
Which company made the concept of Santa Claus popular in America?
How many ghosts are there in A Christmas Carol?
Which is the only Santa’s reindeer that is named after another animal?
How many Christmas cards, on an average, are sent in the US each year?
When is Boxing Day?
What did W. C. T. Dobson invent?
Who helps Santa Claus in making his gifts?
Which Christmas song holds the credit as the most-selling Christmas single of all time?
Which popular Christmas food was an American invention?


King’s Canyon National Park, California
Christmas lights
December 5th
Père Noél
Theodore Roosevelt
The Netherlands
Three billion
December 26 – the day after Christmas
The Christmas card
White Christmas

Adapted in part from

Another Busy Fall! 2014

Another Busy Fall! 2014

WOW! It’s been an extremely busy Fall for us here at Trillium Digital!

Cedar Hill Continuing Care Community 2014In addition to our new Cedar Hill account, we gained several other new web clients all at once in September. In order to fulfill all the deadlines, we reached out to a web development company in Massachusetts to help us build out the designs we created. They were a huge help and we never would’ve completed all the projects on time without their help. Melissa acted as Creative Director and Project Manager on all the projects.

The first project was converting the ancient Cedar Hill HTML website to a modern WordPress site. The owners did not want to go through a long re-design process before the upcoming grand opening of the new Village addition, so we meticulously copied the exact design of the original site to WordPress. Our devs did a great job with it, and I’m thrilled to be able to get in there and create news postings and calendar entries as we near the Grand Opening Day.  Mark your calendars for February 2015!

Next up was a medical services provider that needed a special interactive graphic regional map, in addition to site maintenance.

M2S 2014
Vascular Quality Initiative
VQI interactive map

And finally, Trillium partner Steve was asked to find a web company to refresh the Bensonwood and Unity Homes websites and we were honored that they chose Trillium to be the Creative Director and Project Manager for the jobs. We worked with a local subcontractor to come up with fresh, modern ideas that were as innovative as Bensonwood homes. Both sites were finished in just a matter of months and we are thrilled with how they look. Steve’s other huge win for the year is getting Bensonwood featured on This Old House! Congratulations, Steve and the whole Bensonwood team! 

Vascular Quality Initiative
VQI interactive map
Unity Homes 2015
Unity Homes 2015
New Bensonwood Website Launch

New Bensonwood Website Launch

First Trillium site in Parallax

We are thrilled to announce the launch of the brand new Bensonwood Homes website! It truly took a village to put this one together, and we couldn’t be more proud of the results. This is our first site based on the new “Parallax” design, and it turned out even better than we imagined it would. Our Trillium team acted as project manager, helping develop the RFP with the guidance of the client; working with the design team to come up with a concept as innovative as the beautiful homes that Bensonwood handcrafts in their Walpole facility; and helping with the build.

Take a look at the finished product, and if it doesn’t convince you to build one of these homes, maybe it will convince you to build a website with us! 🙂

Learn more here:

Welcome New Client Cedar Hill Continuing Care

Welcome New Client Cedar Hill Continuing Care

Trillium Digital is thrilled to announce our newest client, Cedar Hill Continuing Care Community in Windsor, Vermont. We’ve been asked to help them get their old HTML website up and running in time for the grand opening of their newest wing, a $10 million expansion of the Assisted Living area known as The Village at Cedar Hill.  Our first order of business will be to convert the HTML site to WordPress as soon as possible so that we can add announcements, a calendar, and new photos and descriptions of the addition as time goes by. The expansion is slated to open in February 2015. Welcome to the family!

Congratulations Kevin Pearce

Congratulations Kevin Pearce

We had the honor of working with the Kevin Pearce Fund last summer when “The Crash Reel” was released by HBO, as well as working on the Simon Pearce website to introduce the KP #loveyourbrain bowl to support the KP fund to help support families who face traumatic brain injuries. Kevin is an inspiration to everyone who knows him.

From the Nat Geo website: “After a traumatic head injury, a snowboarder finds new ways to lead his community. In one year, snowboarder Kevin Pearce went from standing atop podiums at the X Games to relearning how to brush his own teeth after a traumatic brain injury. The one thing that never changed was Pearce’s commitment to the snowboarding community.”

Here’s a link to the full story:

Please see this important film. It will change your life.
Photo by Whitney Pratt

THIS is what it means to go Viral

THIS is what it means to go Viral

The Children’s Hospital at Dartmouth (known as CHaD) holds a special place in the hearts of many families in New England, not the least of which is mine. Both of my own children were patients there. Trillium Digital is a long-time supporter.  So when I first saw this video on Tuesday evening, (ok, I watched it about 4 times in a row), I noticed that it already had about 12,000 hits and thought, “Wow, that’s pretty good!” And then I shared it. And so did about a million other people. This, my friends, is the very definition of social media going viral. As of today it already has well over a million views on YouTube, and the story has been picked up by national news outlets like CNN,, Huffington Post and Buzzfeed.

It has everything – a catchy anthem, powerful images of brave kids and loving caregivers, and an inspirational message of hope. And it compels you to share it. Go ahead – you know you want to!

You can make a donation to support the kids of CHaD at

Here’s a link to the behind-the-scenes story:

Now if you’ll excuse me I have a video to watch about 100 more times.

Update: As of March 2014, this video has over 4 million views! Now that’s the way to do it! I know I’ll never hear this song again without picturing this CHaD video (Sorry, Katy). Congratulations to everyone involved!

Melissa Snyder in leadership role as Simon Pearce develops a new website

Melissa Snyder in leadership role as Simon Pearce develops a new website

Simon Pearce Redesign 2013No stranger to helping transition clients from old dinosaur websites to more modern, functional platforms, our own Melissa Snyder is part of a huge team “re-platforming” the immense Simon Pearce website in 2013. The project began last fall when Melissa was tasked with finding the best and brightest of the best e-commerce developers in the nation, then narrowing down the huge list, followed by developing proposals to send to the finalists. For the final round, Simon Pearce had the five competing teams come to Windsor to pitch their ideas. This project was not just a design refresh – it was a complete rebuild of the entire e-commerce engine running it.

Complicating the process was the fact that the aging servers that housed the current software would need to be upgraded to handle the more powerful e-commerce engine as well a

s all the new features the website would offer, such as online personalization of items, with real-time rendering of the final look. While the engineers in Windsor tackled that issue, Melissa joined the e-commerce team in Philadelphia, PA to tour the studios of the winning software developer Weblinc.

Over the course of the year, Melissa continued to manage the daily operation of the existing website while working with the project manager and development team to build and test the new site, going through multiple rounds of quality assurance testing before its launch in Fall 2013.

“It was a real team effort,” says Melissa, “we all pulled together to create an amazing shopping experience for the Simon Pearce customers, as well as a much more smooth operation on the technical side of things. It was a fabulous team to work with and a great adventure made even better by how beautiful the new website turned out!”

10 Simple Tips to Boost your eCommerce Conversion Rates

10 Simple Tips to Boost your eCommerce Conversion Rates

Trillium Digital co-founder Reid Greenberg (Seventh Generation)  & Tom Funk  (Green Mountain Coffee Roasters) provide simple tips to boost conversion rates for your e-commerce site.

1.  Make Me Feel Safe

On average adding a VeriSign seal to the homepage yielded an average lift up to 20%.

2.  Near Miss Messaging on Cart

Green Mountain Coffee saw unit per order increases and conversion rate increases when implementing this strategy.

3.  Social Chiclets

Adding social sharing icons can boost conversion rates can drive new product adoption and boost conversion rates.

4.  Add to Cart & Rich Tips Everywhere

People are viewing 18% fewer pages on your site this year from last year, so you need to make each page they land on as important as possible. Add features that give more content without leaving that page, i.e. hover for product details pop-up.

5.  A Bit of Nip & Tuck

Reduce noise and clutter on your homepage, just keep it simple.

6.  Optimize Your Hot Buttons

This is not a new concept, but shop your site with a critical eye. Ask yourself, are there too many or too few calls to action? Also, keep in mind “above the fold” design; make your buttons easy to see and readable, make them as active as possible, change cursor, use roll-overs, use contrasting colors to draw the most attention.

7.  Eliminate Friction from Checkout

Remember 25% to 30% of visitors will exit your website on any given page. Do anything you can to reduce that number, go for shorter forms and eliminate instructions and negative language. Accentuate and emphasize with positive confidence building graphics.

8.  But Sometimes it Pays to Add Friction!

Special offers can add value to user, but can add complexity and confusion. Be sure that the value added is worth the extra step.

9.  Let Your Customers Do the Selling

70% of shoppers say user reviews and ratings are extremely or very important. Give the customer an opportunity to give their input and see other customer’s opinions.

10. Test & Optimize

ABT (Always Be Testing)! Try different offers, different ways to present the same offer, etc. Also, supplement A/B tests with user input. Use one of the many testing vendors in conjunction with surveys. This gives quantitative and qualitative information.